Asket
brand rating & evaluation
overall rating:
Top Choice
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
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overview
sustainability
non-toxic
social responsibility
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about
Asket is a Swedish clothing brand that focuses on creating timeless, high-quality essentials with a commitment to sustainability, transparency, and ethical production.
highlights
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sustainability
score:
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details:
Asket is deeply committed to sustainability, emphasizing low-impact, durable clothing and a philosophy of "buy less, but better". The brand uses eco-friendly materials like GOTS-certified organic cotton and RWS-certified wool, ensuring that their fabrics are sustainably sourced. They also avoid blended fabrics, opting for mono-material textiles that are easier to recycle.
Additionally, Asket has eliminated all plastic packaging, and its garments are designed with circularity in mind, making them suitable for deconstruction and recycling. While Asket is a leader in traceability and responsible production, the use of some synthetic fibers and the lack of widespread renewable energy use in production leave marginal room for improvement.
non-toxic
score:
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details:
Asket uses low-impact dyes and ensures that its production minimizes chemical pollution, particularly when it comes to water and wastewater management. Their focus on natural fibers and avoidance of harmful chemicals contributes to their high score in this area. However, they could marginally strengthen their position further by acquiring certifications like OEKO-TEX for more of their fabrics.
social responsibility
score:
coming
details:
Asket is committed to social responsibility, especially through full traceability of its supply chain. The brand provides detailed information on where and how each garment is produced, tracing most of their suppliers. However, there is limited transparency about whether they pay a living wage throughout the supply chain, and they currently lack certifications like Fair Trade. Nonetheless, their partnerships with EU-based manufacturers help ensure fair working conditions, and their Climate Leave program incentivizes employees to engage in sustainable travel.
