Be You Organics
brand rating & evaluation
overall rating:
Top Choice
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
learn more about these certifications*
overview
sustainability
non-toxic
social responsibility
8.5 out of 10
10 out of 10
6.5 out of 10
about
Be You Organics is a small, non-toxic and sustainable skincare and makeup brand.
highlights
Plastic-free packaging
Sustainable ingredient sourcing
100% non-toxic formulations
Small, women-owned business
sustainability
score:
8.5 out of 10
details:
Packaging
Be You Organics uses entirely plastic-free packaging. All products are packaged in 100% PCR materials and come in either glass and aluminum (forever recyclables), or compostable paper packaging. Shipping boxes are biodegradable and shipping labels are recyclable.
Material Sustainability
Be You Organics uses carefully selected, minimal, and foodgrade ingredients in their beauty products. All of the ingredients sourced are from highly sustainable, low impact crops, except for minor exceptions like cocoa-powder, which can be unsustainable if not sourced properly. Be You Organics sources certified organic cocoa-powder for their formulations.
Energy Use and Footprint
There is little available information regarding production and overall emissions across the supply chain. The company produces their line in small batches, which naturally lends itself toward lower emissions, though exact details remain unclear.
Waste Management
There is little available information regarding waste mitigation strategies in production, though the brand does not use any water in their forumations, which helps to reduce overall water consumption in production.
Business Model
The brand’s business model is incredibly slow, as they offer just a handful of products in total. These products are evergreen with minimal (essentially zero) churn and no seasonal, trend-driven, or limited edition products.
non-toxic
score:
10 out of 10
details:
Be You Organics excels in including only non-toxic ingredients. They never use alcohol, fragrances, parabens, sulfates, synthetic or artificial ingredients. Their Mineral Foundation is more like conventional makeup as it contains iron oxides and micas, but they do offer an organic face powder free from those ingredients. They use zinc oxide instead of chemical sunscreens (like oxybenzone) for their SPF lipbalm.
social responsibility
score:
6.5 out of 10
details:
There is little to no information available regarding fair labor. As a small business that produces in small batches, the brand carries limited risk of fair labor violations. They are cruelty-free but this currently lacks third party certification. There is little information available about support for sustainable or social initiatives.
