about the brand
BeNat is a U.S.-based personal care brand founded by a mother of three, focusing on creating eco-friendly, sustainable, and safe products.
certifications
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BeNat
Brand Rating & Evaluation
Overall Rating:
Conscious
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. These are a few factors influencing this brand's score:
sustainability practices
BeNat actively integrates sustainable practices into its business model. The company’s products are designed to be plastic-free, with options like biodegradable shampoo and conditioner bars that eliminate the need for plastic packaging. For items like deodorants, BeNat uses recyclable and compostable materials, ensuring that waste is minimized throughout the product lifecycle.
The brand emphasizes the use of natural, plant-based ingredients, avoiding synthetic additives that could harm ecosystems. While their ingredient choices and packaging demonstrate their commitment to reducing waste, there is limited information about BeNat's broader sustainability metrics, such as carbon footprint or renewable energy use in their manufacturing processes.
Additionally, no third-party certifications related to sustainability have been disclosed. While BeNat’s emphasis on plastic reduction and biodegradable products is commendable, further transparency regarding energy use and emissions would enhance their sustainability profile.
ingredients & materials
BeNat products are free from sulfates, parabens, silicones, and other potentially harmful chemicals. Their shampoo bars, for example, are crafted using plant-based oils and natural extracts, offering a safer alternative to conventional hair care products that often include harsh detergents. The brand’s deodorants are aluminum-free and avoid artificial fragrances.
While the brand emphasizes natural and safe ingredients, there is no mention of third-party safety certifications such as MADE SAFE® or EWG Verified to independently validate the non-toxicity of their formulations.
social responsibility
BeNat highlights cruelty-free practices as part of its commitment to ethical production, ensuring that none of their products are tested on animals.
However, beyond this assurance, the brand does not provide detailed information about social initiatives, such as fair labor practices or partnerships with community-based organizations. Expanding their transparency in this area would strengthen their alignment with consumers who prioritize brands with robust social responsibility efforts.
certifications
none currently
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