dear, klairs

Overall Rating:

Average

Location:

Korea

dear, klairs

about the brand

Dear, Klairs, established in 2010, is a South Korean skincare brand renowned for its minimalist formulations tailored for sensitive skin.

certifications

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dear, klairs

Brand Rating & Evaluation

Overall Rating:

Average

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate

The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. These are a few factors influencing this brand's score:

sustainability practices

Dear, Klairs launched the "Near & Dear, Klairs" project, collaborating with eco-friendly and zero-waste food and beverage businesses to promote sustainability and animal welfare. Additionally, the brand has implemented an empty bottle campaign that encourages customers to return used containers for recycling, thereby reducing waste and promoting resource cycling.

However, there is limited publicly available information regarding the brand's carbon footprint, energy consumption, or comprehensive waste management practices. Enhanced transparency in these areas would further solidify their sustainability profile.

ingredients & materials

Dear, Klairs focuses on formulating products with gentle, non-irritating ingredients suitable for sensitive skin. The brand avoids the use of colorants, alcohol, parabens, and artificial fragrances, which are common irritants. Their Rich Moist Soothing Cream contains soothing agents like beta-glucan and Centella Asiatica extract, which known for their calming properties. However, the absence of third-party certifications such as EWG Verified or COSMOS makes it challenging to fully assess the safety and non-toxicity of all ingredients used.

social responsibility

Dear, Klairs is committed to cruelty-free practices and has received recognition for its efforts. The brand was awarded the Grand Prize of Vegan Cosmetic of the Year 2022 by the Korea Customers Forum, which highlights their dedication to vegan formulations and animal welfare.

The brand does collaborate with eco-friendly companies through initiatives like the "Near & Dear, Klairs" project to promote sustainability and ethical practices. However, there is limited information available regarding the brand's labor practices, supplier standards, or initiatives to ensure fair wages and safe working conditions throughout its supply chain. Increased transparency in these areas would enhance their social responsibility profile.