about the brand
Ettitude, established in 2014 by Phoebe Yu, is an Australian-American company specializing in sustainable bedding, bath, and sleepwear products.
certifications
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Ettitude
Brand Rating & Evaluation
Overall Rating:
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The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. These are a few factors influencing this brand's score:
sustainability practices
The cornerstone of Ettitude's product line is its patented CleanBamboo® fabric, a lyocell textile derived from sustainably sourced bamboo. This material is produced using a closed-loop system that recycles water and solvents. Compared to conventional cotton, CleanBamboo® uses 500 times less water and emits 52% less carbon dioxide.
Ettitude's manufacturing processes prioritize water conservation and energy efficiency. The closed-loop system employed in producing CleanBamboo® fabric minimizes water usage and ensures that 98% of the water and solvents are reused. This approach conserves vital resources and reduces the release of harmful chemicals into the environment.
Ettitude publishes comprehensive impact reports. These reports detail the company's environmental footprint, including metrics on water savings, carbon emissions, and material sourcing. By openly sharing this information, Ettitude holds itself accountable and encourages continuous improvement.
ingredients & materials
Ettitude ensures that its products are free from harmful chemicals. Their dual OEKO-TEX Standard 100 and ECOCERT Organic Certification attests to this. The CleanBamboo® fiber holds the ECOCERT certification, verifying that the bamboo feedstock is grown organically without pesticides or fertilizers.
social responsibility
The company maintains a 100% traceable supply chain and ensures that all manufacturing partners adhere to fair labor practices and provide safe working conditions. This commitment is reinforced by Ettitude's status as a Certified B Corporation.
Ettitude participates in programs like 1% for the Planet, donating a portion of sales to environmental causes. Additionally, the brand has introduced a secondhand service, allowing customers to trade in or purchase pre-loved Ettitude items, which helps promotes circularity and community involvement.
certifications
B Corporation Certified
Climate Neutral Certified
1% for the Planet
PETA-Approved Vegan
ECOCERT Organic Content Standard (OCS 100)
OEKO-TEX Standard 100
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learn more about these certifications
