Fifi Champú
brand rating & evaluation
overall rating:
Top Choice
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
learn more about these certifications*
overview
sustainability
non-toxic
social responsibility
8 out of 10
10 out of 10
6 out of 10
about
Fifi Champu is a California-based haircare brand that makes solid bar shampoos and conditioners.
highlights
Solid bar alternative to liquid shampoos and conditioners
100% backyard compostable and biodegradable
Highly sustainable ingredient sourcing
sustainability
score:
8 out of 10
details:
Packaging
Fifi Champu’s packaging is 100% backyard compostable/ biodegradable. Their company slogan is “luxury shampoo and conditioner, without the tacky plastic bottles.
Material Sustainability
Fifi Champu only offers a few shampoo and conditioner bars. All the ingredients in their formulations are sourced from low-impact crops, and the few synthetic ingredients used are non-harmful and non-toxic to the environment.
Energy Use and Footprint
There is little to no publicly available data regarding energy use or carbon footprint.
Waste Management
There is little to no publicly available data regarding waste management or mitigation strategies in production.
Business Model
The brand’s business model is incredibly slow, as they offer just eight products in total. These products are evergreen with minimal (essentially zero) churn and no seasonal, trend-driven, or limited edition products.
non-toxic
score:
10 out of 10
details:
Fifi Champu’s formulations are simple, primarily plant-based, and non-toxic. They avoid harmful or potentially irritating synthetic ingredients. They do use fragrance, but sourced from a company that guarantees fragrances that are phthalates-free and made without ingredients found on California’s Proposition 65 list.
social responsibility
score:
6 out of 10
details:
The shampoo and conditioner bars are all produced in the United States and carry little risk of fair labor violations. They claim to work with a manufacturer committed to paying workers a fair and livable wage, though there is no third-party verification. The brand is cruelty-free.
