Huppy
brand rating & evaluation
overall rating:
Conscious
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
learn more about these certifications*
overview
sustainability
non-toxic
social responsibility
7.8 out of 10
10 out of 10
5 out of 10
about
Huppy is a sustainability-focused oral care brand that makes toothpaste tablets as a plastic-free alternative to traditional toothpaste tubes.
highlights
Plastic-free, backyard compostable packaging
Sustainable alternative to traditional toothpaste
Highly sustainable ingredient sourcing
Non-toxic formulations
Refill business model
sustainability
score:
7.8 out of 10
details:
Packaging
Huppy’s products are nearly 100% compostable. Shipping boxed and refill pouches are both backyard compostable. The boxes are made with corrugated cardboard (and they claim that 96% of the material is supplied via sustainable forestry fiber sourcing), and the refill pouches are made from wood cellulose. All printing is plant-based/ soy-based. The only non-biodegradable element in packaging is the refill container itself, which is designed to store all refills and is made from aluminum (a forever recyclable).
Material Sustainability
Huppys tablet and mouthwash ingredients are exceedingly sustainable. They source many simple, plant-based ingredients, and many non-plant-based ingredients, including silicone-dioxide or silica, are more sustainable alternatives to harmful industry standards. For some natural ingredients like magnesium stearate (often derived from palm oil and entails heavy deforestation), Huppy specifies that their sourcing is RSPO-certified and sustainable. For toothbrushes, Huppy uses 100% Mosu bamboo and bristles made of castor bean oil. The bamboo is backyard compostable however, the bristles are industrially compostable and require removing.
Energy Use and Footprint
There is little to no publicly available data regarding energy use or carbon footprint. Huppy mentions carbon-neutral shipping but does not provide much detail about how this is accomplished or any third-party verification.
Waste Management
There is little to no publicly available data regarding waste management or mitigation strategies in production.
Business Model
The brand’s business model is incredibly slow, as they offer just a handful of products in total. These products are evergreen with minimal (essentially zero) churn and no seasonal, trend-driven, or limited edition products.
non-toxic
score:
10 out of 10
details:
Huppy’s ingredients are essentially 100% non-toxic. The ingredient lists are clear and transparent. They are proudly 100% sulfate-free, plastic-free, paraben-free, and non-GMO. None of the ingredients used in their formulations carry health risks.
social responsibility
score:
5 out of 10
details:
There is little to no information available regarding manufacturing and fair labor practices. The brand claims to be 100% cruelty-free, but this is not currently verified by third parties. Huppy donates 2% of their profits to sustainability initiatives.
