IDUN Minerals
brand rating & evaluation
overall rating:
Top Choice
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The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
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overview
sustainability
non-toxic
social responsibility
coming
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about
IDUN Minerals is a Swedish beauty brand focused on clean, mineral-based makeup and skincare with a commitment to vegan formulations and sustainable practices.
highlights
coming soon!
sustainability
score:
coming
details:
IDUN Minerals has made strides in sustainability, particularly through their packaging and ingredient sourcing. They use FSC-certified paper for much of their packaging, which is lighter and more eco-friendly than traditional materials. Their products are developed and produced in Europe, minimizing transportation emissions and supporting local economies.
While they have committed to improving packaging and reducing waste, their overall efforts could benefit from more detailed disclosures about energy use and carbon footprint reduction. They also hold certifications like The Nordic Swan Ecolabel and FSC, but do not yet have Carbon Neutral or other advanced certifications.
non-toxic
score:
coming
details:
IDUN excels in offering non-toxic, dermatologically tested products. Their formulas avoid harmful chemicals like parabens, silicones, talc, and fragrances, making them ideal for sensitive skin. IDUN is also certified by Asthma Allergy Nordic, a stringent standard ensuring that their products are safe for even the most sensitive skin types.
Their ingredients are mostly natural or mineral-based, offering high performance without compromising on safety. While they are fully vegan and cruelty-free, some consumers may prefer more transparency around the sourcing of individual ingredients, such as certifications like EWG Verified or Made Safe.
social responsibility
score:
coming
details:
IDUN produces its products in Europe, adhering to high labor standards, but there is limited information on broader social responsibility initiatives, such as charity partnerships or community engagement. While their local production supports ethical labor practices, more transparency in terms of fair trade or community initiatives would improve their social responsibility score.
