Kosas
brand rating & evaluation
overall rating:
Conscious

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The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
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overview
sustainability
non-toxic
social responsibility

5.5 out of 10

7 out of 10

6 out of 10
about
Kosas is an American cosmetics brand (founded 2015) known for its “clean beauty” philosophy. They offer makeup and skincare hybrids formulated with skin-friendly, mostly plant-based ingredients.
highlights
Woman-founded
Cruelty-free
Clean, non-toxic formulations
Sustainable packaging initiatives
Ethical sourcing
sustainability

score:

5.5 out of 10
details:
Packaging
All primary containers are PCR glass (a forever recyclable). The brand introduced compostable shipping boxes made of hemp paper and post-consumer waste fiber, printed by a sustainable printer (Hemp Press). For product containers, the brand reports that 100% of its tubes are made from bio-based materials (likely sugarcane-derived plastics) instead of conventional petroleum plastic. In terms of end-of-life, Kosas is working toward better recyclability of its packaging. The company states that it aims for the majority of components to be designed for recyclability. However, this goal is still in progress – not all packaging is fully recyclable yet. For example, items like compacts, pumps, or mixed-material components may not be accepted by curbside recycling. There is currently no brand-operated take-back or refill program, so the onus is on consumers to recycle what they can.
Ingredient Sustainability
Plant Based: Many formulas feature botanical oils, waxes, butters, and extracts (e.g. jojoba oil, cocoa butter, shea butter, rosehip, arnica, etc.), which are mostly low impact, renewable resources. By formulating with plant-based emollients and emulsifiers (like polyglyceryl esters and olive-derived ingredients) instead of petrochemical alternatives, the products generally have a higher biodegradable content. Palm oil derivatives are RSPO certified.
Petrochemicals: The brand explicitly bans ingredients like petrolatum/mineral oil and polyethylene glycols, which are petroleum-derived. Instead, Kosas uses plant oils (e.g. safflower, sesame, avocado) and lab-made alternatives from natural feedstocks. In place of silicone slip agents, Kosas often uses sustainable emollients such as undecane/tridecane (which can be sourced from sugarcane) and squalane (plant-derived) to achieve a light texture
Fragrance: Kosas does not use synthetic fragrances at all, which is beneficial for aquatic environmental impact, as many synthetic musks and fragrance compounds can be persistent pollutants. Any scent in the products comes from natural sources like essential oils or extracts, and many products are completely fragrance-free.
Biodegradability: Thanks to the high natural content and avoidance of persistent synthetics, the overall biodegradability of Kosas formulas is relatively high. Plant oils, waxes, and starches break down more readily in the environment. Minerals (like iron oxides, zinc oxide in the SPF foundation, and mica) are inert but not harmful in soil/water in small amounts. By not using microplastic ingredients (no polyethylene microbeads, no PET glitter, etc.), Kosas prevents adding to microplastic pollution.
Use of Synthetics: The brand isn’t 100% natural; it uses safe synthetics where they serve a purpose. For instance, Kosas includes lab-made peptides, niacinamide, and stable vitamins in products for performance benefits, and uses some synthetic pigments (e.g. iron oxides are lab-prepared to avoid heavy metal contamination). These choices are generally positive for sustainability – lab-made active ingredients can be effective in small concentrations and don’t necessarily carry environmental toxicity. One area to note is that a few products do contain petroleum-derived waxes despite the general clean stance: for example, the LipFuel balm formula contains microcrystalline wax and beeswax alongside plant waxes.
Energy Use and Footprint
Kosas has provided relatively little public information about its energy usage or carbon footprint. The company does not publish a carbon footprint assessment or a sustainability report with emissions data. There is no evidence of carbon offsetting initiatives or a carbon-neutral operations claim.
That said, Kosas does mention that its manufacturing partners have green energy initiatives. While this is a positive detail, it’s a broad claim without specifics. We don’t know what percentage of production energy is renewable or if Kosas has set any targets for reducing the footprint of production.
On the distribution side, the fact that most Kosas products are made in the USA (and some in Italy) could imply a moderate footprint for transportation.
Waste Management
Kosas is making efforts to address waste through prevention (using recyclable/recycled materials and formulating thoughtfully), but there is no comprehensive waste management program beyond that. In terms of business waste and operations, there’s no public data on Kosas’ own practices (office waste, manufacturing scrap, etc.).
Business Model
Kosas’ business model is that of a typical mid-sized beauty brand selling through both its website and retail partners (like Sephora, Credo, etc.). It’s a for-profit venture capital-backed company, so like any brand, it aims to grow sales – which can sometimes be at odds with encouraging “mindful” consumption. That said, Kosas is not an overt fast-fashion style brand in beauty; it doesn’t pump out weekly new releases or highly seasonal collections. Its product launches are relatively curated and spaced out.
non-toxic

score:

7 out of 10
details:
Kosas positions itself as a “clean beauty” brand, and by most measures it lives up to that claim in terms of ingredient safety. They have a very extensive “No” list, conforming to or exceeding clean standards set by retailers like Credo and Sephora. Their non-toxicity practices can be summarized under these points:
No Controversial Preservatives: Kosas products contain no parabens (linked to hormone disruption concerns in some studies) and no formaldehyde-releasing preservatives.
No Synthetic Fragrance: As noted, Kosas completely avoids artificial fragrance chemicals. Synthetic fragrances can contain dozens of undeclared chemicals (including phthalates) that can trigger allergies or other issues.
No PEGs, Phthalates, BHA/BHT, etc.: The brand’s banned list includes a wide range of potentially problematic chemicals.
Talc-Free Color Products: Notably, Kosas does not use talc in its powders (they explicitly list talc as banned). Talc in makeup has been under scrutiny due to asbestos contamination concerns and respiratory risks when inhaled. Kosas’ powders (like Cloud Set) use alternatives such as silica, mica, rice powder, etc., for texture and oil absorption.
Heavy Metals and Colorants: For color cosmetics, Kosas primarily uses mineral and lake pigments that are FDA-approved. For example, iron oxides provide reds, yellows, blacks; titanium dioxide is used for white and also as a sunscreen; manganese violet, etc., might be used in some shades. They avoid ingredients like carmine (a red pigment from insects) to keep products vegan-friendly, and also no chromium oxide greens or other less clean pigments. By using lab-synthesized iron oxides, they ensure low heavy metal content (cosmetic iron oxides are purified and have negligible lead compared to some “natural” clay pigments). The Revealer Foundation is noted as having no added essential oils or fragrance and is likely free of any problematic colorants beyond those iron oxides. One possible area of concern in any mascara or black eyeliner is carbon black pigment, which some clean standards disallow due to potential impurities.
Sun Protection: The Revealer Skin-Improving Foundation SPF25 uses only mineral sunscreen (zinc oxide 7.5%) as the active. This is great from a non-toxicity standpoint: zinc oxide is a physical blocker that is not absorbed systemically in significant amounts and is one of the safest UV filters.
social responsibility

score:

6 out of 10
details:
All of Kosas’ products are manufactured either in the United States or in Italy (for certain powder products). This implies that the products are made under stricter labor regulations than if they were produced in countries with less oversight. Kosas ensures its raw mica is ethically sourced. They also use RSPO-certified palm derivatives, which includes social criteria like respecting worker rights and indigenous communities.
They get high marks for reacting to social issues (racial justice, disaster aid) with meaningful donations. As of now, there’s no major red flag in Kosas’ social responsibility, but also no comprehensive program or initiative.
The brand is Leaping Bunny and PETA certified cruelty-free.