Laneige
brand rating & evaluation
overall rating:
Average

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The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
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overview
sustainability
non-toxic
social responsibility

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about
Laneige is a South Korean skincare brand under the Amorepacific Corporation well known for its hydration-focused products.
highlights
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sustainability

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details:
Laneige has initiated several sustainability efforts, notably the HUG Campaign (HUG for Universal Goodness), which focuses on water preservation and environmental responsibility. The brand collaborates with organizations like Water.org to support global water supply and sanitation projects. Additionally, Laneige has partnered with WWF-Korea to engage in ocean conservation activities, including beach clean-up projects.
In terms of packaging, Laneige has collaborated with Eastman to introduce sustainable packaging solutions using molecular recycling technologies, aiming to reduce plastic waste. However, the brand lacks comprehensive third-party certifications, and detailed data on carbon footprint reduction or waste management strategies are not publicly disclosed.
non-toxic

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details:
Laneige markets their use of safe and effective ingredients, with a special focus on hydration and skin health. The brand claims to avoid certain harmful substances. However, Laneige does not possess certifications like OEKO-TEX or EWG Verified, which would provide third-party validation of non-toxic ingredients and materials. The absence of such certifications makes it challenging to fully assess the safety of their products.
social responsibility

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Laneige is certified cruelty-free by PETA, indicating that the brand does not test its products on animals. However, Laneige sells its products in markets like mainland China, where animal testing is required by law for certain cosmetics, leading to concerns about the brand's cruelty-free status. Additionally, there is limited information available regarding Laneige's labor practices, supplier standards, or initiatives to ensure fair wages and safe working conditions throughout its supply chain. The lack of transparency in these areas raises questions about the brand's overall social responsibility.