Noyah
brand rating & evaluation
overall rating:
Conscious
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The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
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overview
sustainability
non-toxic
social responsibility
coming
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about
Noyah is a clean beauty brand specializing in lip care products, known for its natural formulations, earth-friendly packaging, and commitment to cruelty-free practices.
highlights
coming soon!
sustainability
score:
coming
details:
Noyah takes steps toward sustainability by using packaging made from 70% post-consumer recycled (PCR) material and offering some products without packaging to reduce waste. They also incorporate glass, plastic, and wood in their packaging materials, although the continued use of plastic impacts their sustainability rating. While their efforts to use recycled plastic are commendable, the brand could improve by moving toward fully plastic-free or compostable packaging options.
In addition, Noyah uses USDA-certified organic ingredients in several of its products and adheres to earth-safe formulations, meaning their products do not pollute water or soil. However, Noyah has not provided detailed information on carbon emissions or energy use, areas where they could further improve transparency and sustainability.
non-toxic
score:
coming
details:
Noyah excels in using non-toxic, natural ingredients. Their lip balms contain as few as four recognizable ingredients, such as coconut oil, beeswax, and extra virgin olive oil, and they avoid parabens, sulfates, and other harmful chemicals. While their products are largely synthetic-free, some items contain mica and titanium dioxide, and there is limited transparency around the ethical sourcing of these ingredients.
Despite this, Noyah’s commitment to safe, natural formulations earns them a high score in this category, especially given their USDA certification for some ingredients.
social responsibility
score:
coming
details:
While Noyah makes efforts to source ethically harvested beeswax, the brand lacks broader community involvement or charitable initiatives. There is no evidence that Noyah participates in social impact programs or global initiatives aimed at giving back. This limited focus on social responsibility lowers their score, as brands with strong engagement in community or environmental causes typically rank higher.
