Pyra Beauty
brand rating & evaluation
overall rating:
Conscious
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
learn more about these certifications*
overview
sustainability
non-toxic
social responsibility
7 out of 10
10 out of 10
6 out of 10
about
Pyra Beauty is a small cosmetics brand that offers a handful of plastic-free, non-toxic makeup products.
highlights
Recylable, plastic-free packaging
Small, women-owned business
Non-toxic formulations
sustainability
score:
7 out of 10
details:
Packaging
Pyra Beauty offers only recyclable packaging. Exact details are unavailable but all packages are plastic free and include either paper materials or glass and aluminum (forever recyclables).
Material Sustainability
Pyra’s materials are minimal, simple, and sourced from low-impact crops with the exception of Vanilla Planorifa in their Sunkissed Foundation. Vanilla planorifa is categorized as an endangered plant species and should be omitted from beauty products.
Energy Use and Footprint
There is little information regarding production emissions and reductions. Pyra Beauty is a small business and overall footprint is likely smaller than industry standards.
Waste Management
There is little available information regarding waste mitigation strategies in production. As a small business, waste is likely less than that of industry standards.
Business Model
Pyra Beauty only offers 5 products, making their collection abundantly evergreen with essentially no product churn. They clearly prioritize quality over quantity and discourage impulse spending.
non-toxic
score:
10 out of 10
details:
Pyra’s ingredients are non-toxic and carry at most negligible or minimal risk for those with especially sensitive skin. They use lecithin based emulsifiers instead of harmful industry standards like polysorbates.
social responsibility
score:
6 out of 10
details:
There is little information regarding participation in social or environmental initiatives. The brand is small and has not yet acquired third party certifications or released information about fair labor practices.
