Tentree
brand rating & evaluation
overall rating:
Top Choice
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The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
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overview
sustainability
non-toxic
social responsibility
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about
Tentree is a Canadian apparel company founded in 2012 with a mission to make a positive environmental impact by planting ten trees for every product sold. The brand offers a range of clothing and accessories.
highlights
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sustainability
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details:
Tentree's sustainability initiatives are comprehensive and encompass reforestation, sustainable materials, supply chain transparency, circularity programs, and climate action.
Reforestation
Tentree plants ten trees for every item sold. As of 2023, the company has planted over 100 million trees across more than 14 countries, including Madagascar, Indonesia, and Senegal. These efforts contribute to carbon sequestration, habitat restoration, and the creation of employment opportunities in local communities.
Materials
Tentree prioritizes the use of eco-friendly materials in their products. In the past year, 99% of the fibers used were sustainable, including organic cotton, recycled polyester, hemp, and TENCEL™. They've introduced recycled spandex and regeneratively grown cotton, with nearly 30% of their cotton being Fairtrade Organic certified. Tentree aims to phase out the remaining 1% of conventional fibers to further improve their fiber mix.
Supply Chain
In 2023, Tentree made significant progress in mapping its supply chains across all stages of production. Approximately 90% of the fiber used (by weight) can be traced to the country of origin, with some traceable down to the region of origin. This level of transparency allows the company to ensure responsible sourcing and ethical manufacturing practices.
Circularity
To address the issue of textile waste, Tentree launched "Circularity by Tentree" in 2022, a recycling and resale program. In 2023, the program expanded to take back and recycle used clothing from any brand and enable peer-to-peer resale in Canada. Customers returned over 5,200 items, equivalent to around 795 kg of textiles diverted from landfills.
Climate Action
Since 2020, Tentree has measured and neutralized 100% of its Scope 1, 2, and 3 emissions, verified through Climate Neutral Certification. They are continually working to reduce emissions in operations and have set a Net Zero target through the Science Based Target initiative, aiming for Net Zero emissions by 2033.
non-toxic
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Tentree is committed to using non-toxic, sustainable materials in its products. They avoid harmful chemicals and opts for natural and recycled fibers. The use of organic cotton, recycled polyester, hemp, and TENCEL™ reflects this commitment. Additionally, Tentree's efforts to phase out conventional fibers demonstrate a proactive approach to enhancing product safety.
social responsibility
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details:
Tentree ensures fair working conditions in their supply chains and are committed to ethical manufacturing practices. By mapping their supply chains and increasing transparency, Tentree holds its partners accountable to high labor standards.
Tentree's tree-planting projects create jobs and support local economies in the regions where they operate. For example, in Madagascar, they've partnered with local communities to plant mangrove trees, providing employment while restoring vital ecosystems.
They also supports causes that align with their values, including initiatives focused on diversity, equity, and inclusion.
