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Zara

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Overall Rating: 

Poor

Location:

Spain

about the brand

Zara is one of the largest international fashion companies. It belongs to Inditex, one of the world's largest distribution groups.

certifications

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Zara

Brand Rating & Evaluation

Overall Rating: 

Poor

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Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate

The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. These are a few factors influencing this brand's score:

sustainability practices

Zara has established its Join Life initiative to promote the use of eco-friendly materials and sustainable production practices. The brand reports goals such as using only sustainable cotton, linen, and polyester by 2025 and reducing greenhouse gas emissions by 90% in their stores, distribution centers, and offices by 2030. Additionally, Zara has introduced a line partially made from captured carbon emissions, showcasing innovation in material sourcing.


Though Zara's Join Life collection uses some sustainable materials, it’s only a fraction of their product line. The majority of Zara’s clothing still includes non-biodegradable synthetics, which contribute to plastic pollution and microfiber shedding.


Sustainability efforts are generally limited in scope. Zara’s heavy reliance on synthetic materials and its high production volume undermine these sustainability claims. While they promote circularity with in-store recycling bins and limited resale options in select markets, this does not fully address the waste generated by such frequent new releases (which can amount to some 500 new items each week).


Transparency also remains a problem; while they disclose general goals, there is limited data on actual progress, and Zara has yet to publicly track or share data on water usage, energy consumption, or carbon emissions for their entire supply chain. The brand’s environmental initiatives, although promising, are not currently sufficient to offset the substantial environmental footprint associated with its fast fashion model.

ingredients & materials

Zara has taken some steps to incorporate safer materials, such as sustainable cotton and recycled polyester in its Join Life line. They’ve banned certain hazardous chemicals in production and partnered with initiatives like CanopyStyle to protect endangered forests by sourcing responsible wood-based fibers for viscose. However, without broader certifications like OEKO-TEX or Bluesign, these materials lack comprehensive third-party verification of safety.


Furthermore, Zara’s extensive use of mixed fibers, synthetics, and plastics continues to contribute to microfiber pollution and challenges in recycling. This reliance on synthetic materials with limited oversight in non-toxic production methods points to gaps in any safety claims.

social responsibility

Zara’s social responsibility practices include a code of conduct for suppliers, with policies against forced labor and child labor. They are part of the Inditex Responsible Purchasing Practices Program and disclose some supply chain information through the Fashion Transparency Index, scoring 51-60%. 


However, Zara has faced numerous controversies regarding labor exploitation, including poor conditions reported in factories in Myanmar, Brazil, and Argentina, as well as instances of forced labor in their supply chain.


While they support initiatives for fair treatment, such as gender equality programs and health and safety training, there is little evidence of enforced living wages for all workers across their supply chain. Zara’s reliance on suppliers in countries with weak labor protections exacerbates these issues, indicating a need for more robust and transparent labor practices.

certifications
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