Butter Me Up Organics
brand rating & evaluation
overall rating:
Top Choice
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
learn more about these certifications*
overview
sustainability
non-toxic
social responsibility
8 out of 10
10 out of 10
7 out of 10
about
Butter Me Up Organics is a small business that makes sustainable, non-toxic personal care products.
highlights
Plastic-free packaging
Small Business
100% non-toxic
Simple, whole, sustainable ingredients
sustainability
score:
8 out of 10
details:
Packaging
Butter Me Up Organics packaging is at least 30% post-recycled material and is recyclable, which includes glass jars and metal lids. Shipping materials are 100% post-recycled material and kraft. Labels are printed on recycled paper from eco-friendly soy-based inks.
Material Sustainability
Butter Me Up Organics uses minimal, whole ingredients that consist almost entirely of low-impact crops. There is only minimal use of ingredients that might be sourced from non-organic practices. Overall, the brand’s ingredient use is exceedingly sustainable.
Energy Use and Footprint
There is little to no publicly available data regarding energy use or carbon footprint. Butter Me Up Organics is a small business that claims to partner with companies that are sustainable and environmentally friendly, sourcing directly from farmers when possible to increase traceability. Their overall footprint across the supply chain is likely low, though no exact production information is available.
Waste Management
There is limited information regarding waste management or mitigation efforts in production.
Business Model
The brand’s business model clearly prioritizes slow, intentional consumption. They avoid trend-driven, seasonal, or limited-edition products. Their inventory consists of a well-curated evergreen collection with minimal product churn.
non-toxic
score:
10 out of 10
details:
Butter Me Up Organics’ products are free from sulfates, phthalates, parabens, synthetic fragrances, and dyes. They use only a few natural ingredients and avoid toxic synthetic ingredients altogether. Their formulations are simple, transparent, and toxin-free.
social responsibility
score:
7 out of 10
details:
There is limited to no information regarding fair labor practices, though Butter Me Up Organics claims that products are made “fair trade.” The brand is a small business that makes products in small batches. There is little labor risk involved in operations, even if there is little information or third-party certification available currently. Butter Me Up Organics claims that all formulations are completely cruelty-free.
