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Gathering sustainability scores…

researched, evaluated, rated

The Directory is an ever-growing database for brand sustainability ratings. Search for your favorite brands, discover new brands, or learn more about how we rate.

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Dirty Labs

Dirty Labs

rating tier top choice
Top Choice
full rating
Act + Acre

Act + Acre

rating tier conscious
Conscious
full rating
Le Prunier

Le Prunier

rating tier conscious
Conscious
full rating
Huron

Huron

rating tier conscious
Conscious
full rating
Jason Naturals

Jason Naturals

rating tier average
Average
full rating
Organic to Green

Organic to Green

rating tier average
Average
full rating
ARTICLE22

ARTICLE22

rating tier conscious
Conscious
full rating
Everviolet

Everviolet

rating tier top choice
Top Choice
full rating
Under Luna

Under Luna

rating tier top choice
Top Choice
full rating
Aotea

Aotea

rating tier top choice
Top Choice
full rating
COSRX

COSRX

rating tier poor
Poor
full rating
Oat & Thistle

Oat & Thistle

rating tier top choice
Top Choice
full rating
W&P

W&P

rating tier conscious
Conscious
full rating
Uniqlo

Uniqlo

rating tier average
Average
full rating
Captain Blankenship

Captain Blankenship

rating tier top choice
Top Choice
full rating
100 Percent Pure

100 Percent Pure

rating tier average
Average
full rating
Bite

Bite

rating tier top choice
Top Choice
full rating
Wild Three Co.

Wild Three Co.

rating tier conscious
Conscious
full rating
Paper Cosmetics

Paper Cosmetics

rating tier top choice
Top Choice
full rating
Notice Hair Co.

Notice Hair Co.

rating tier top choice
Top Choice
full rating
Dew Mighty

Dew Mighty

rating tier top choice
Top Choice
full rating
Coola

Coola

rating tier conscious
Conscious
full rating
JuneJuli

JuneJuli

rating tier conscious
Conscious
full rating
Spruce

Spruce

rating tier top choice
Top Choice
full rating
Drunk Elephant

Drunk Elephant

rating tier poor
Poor
full rating

a different kind of rating

We believe that small choices in our daily lives can lead to collective change. With our rating system, we’re aiming to empower each other with the knowledge to support brands that prioritize the well-being of people and the planet.

rating tier average

redefining sustainability

The approach begins by understanding that our personal health and the health of our planet are inseparable. That’s why our system centers around evaluating brands’ commitment to both. The system scores brands across six categories, each weighted to reflect its impact on sustainability, ethics, and personal health.

HOW WE RATE