Notice Hair Co.
brand rating & evaluation
overall rating:
Top Choice
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
learn more about these certifications*
overview
sustainability
non-toxic
social responsibility
7.8 out of 10
9 out of 10
7.2 out of 10
about
Notice Hair Co is a sustainably focused personal care brands that sells solid bar haircare and body care as a sustainable alternative to liquid soaps and shampoos.
highlights
Woman-owned small business
Plastic-free packaging
Partenship with rePurpose Global
Vegan and cruelty-free
Renewable-powered manufacturing
sustainability
score:
7.8 out of 10
details:
Packaging
Primary product packaging is made from 100% PCR material kraft paper bags. They are fully compostable and recyclable. Travel kits are made from aluminum tins (forever recyclable). Secondary/ shipping packages are also paper and use paper tape. The brand is entirely plastic-free.
Ingredient Sustainability
Notice Hair Co sources mostly low-impact, plant-based ingredients par some minor exceptions. These exceptions include some petroleum derived synthetic ingredients and essential oils which could carry environmental concern depending on harvesting practices.
Energy Use and Footprint
Notice Hair Co doesn’t provide exact emissions reporting or reduction strategies. They do, however, use 85% solar energy in their manufacturing facility and offer carbon-free shipping.
Waste Management
Notice Hair Co partners with rePurpose Global to collect the equivalent of 10 plastic bottles for every bar sold. They do not yet have Plastic Neutral or Plastic Negative certification from rePurpose Global, but their partnership indicates a meaningful step in waste management. There is little available information regarding waste reduction in manufacturing.
Business Model
Notice Hair Co show strong sustainability in their business model but may have limited exceptions to slow consumption principles. They offer mostly evergreen products with occasional seasonal or trend-driven items, with a focus on quality over quantity.
non-toxic
score:
9 out of 10
details:
Notice’s formulations are by and large clean and non-toxic, par some very minor exceptions. They use Sodium Coco Sulfate instead of SLS, which is milder and safer. There are some minor ingredients that ranked between 3-4 on the EWG scoring system. Generally, however, the formulations are non-toxic and safe.
social responsibility
score:
7.2 out of 10
details:
Notice Hair Co are active proponents for women’s rights and development and they partner with a number of charities to work towards those goals. Through their partnership with rePurpose Global, they also work to empower disadvantaged women workers. However, we found little to no information regarding fair labor practices either in production or in ingredient sourcing. They do produce their products at a site in Canada, which has strong labor protections, from which we can assume adherence.
Notice Hair Co is a vegan brand and certified by Leaping Bunny as cruelty free.
