Packaging
Wolven employs minimal and eco-friendly packaging for its apparel. Products are simply tied with a piece of biodegradable hemp twine instead of individual plastic bags, and shipments arrive in either a reusable mailer made from 100% recycled plastic or a recyclable, biodegradable paper box.
Ingredient Sustainability
Wolven's signature leggings (and matching active tops) are composed of ~84% recycled PET (post-consumer plastic bottles) and 16% spandex. Wolven's bikinis and one-piece swimsuits are likewise made from recycled plastic bottles. For certain collections, Wolven uses carbon-neutral modal, a cellulose fiber derived from sustainably harvested beechwood pulp. In 2023, Wolven introduced its “Metamorphosis” sustainable streetwear line made from 100% reclaimed waste cotton.
The vast majority of their products are made from either recycled materials or responsibly sourced renewables, all certified non-toxic (OEKO-TEX Standard 100). Notably, the brand avoids traditional cotton (unless recycled) and animal-derived materials entirely. While the unavoidable use of some elastane means garments are not 100% biodegradable, Wolven's material choices significantly reduce fossil fuel dependence, water usage, and waste in comparison to typical activewear.
Energy Use and Footprint
The company is Climate Neutral Certified, partnering with the nonprofit Climate Neutral to annually measure all operational greenhouse gas emissions and purchase verified carbon credits to offset its entire footprint. Beyond offsets, Wolven works to reduce emissions at the source. The brand deliberately opts for sea freight over air shipping when transporting products.
Operational transparency is high – the brand publishes annual Impact Reports and shares details about its supply chain and carbon strategy on its website.
Waste Management
On the production side, Wolven minimizes waste by using waste as feedstock, notably recycled polyester (rescuing plastic bottles that might have become trash) and reclaimed cotton fibers that would have been landfill-bound. For its new cotton collection, the brand implemented on-demand printing and zero-waste pattern design (no side seams) to curtail excess scrap material.
On the post-consumer side, Wolven encourages extending the life of garments. They launched a “Wolven Pre-Loved” program, a dedicated resale platform for secondhand Wolven apparel.
Business Model
Wolven's business model balances commerce with conscious consumption principles. As a direct-to-consumer brand, Wolven does release new products and collections (often in the form of themed capsules or seasonal drops), but it deliberately frames its fashion in a “slow(er) fashion” context.
