Packaging

Their flagship deodorant comes in a durable reusable aluminum case paired with 100% plastic-free, compostable refills made from bamboo pulp. Each refill replaces a disposable plastic stick, and to date this model has diverted roughly 330 tonnes of plastic waste from landfill. All shipping materials are minimal and plastic-free wherever possible, relying on recyclable FSC-certified cardboard packaging. Wild has even reduced its cardboard use by ~35% through design improvements. For product end-of-life, the brand launched a take-back program (in partnership first with TerraCycle, now with First Mile) to recycle any unwanted or broken cases and even incentivizes returns with discounts.

Ingredient Sustainability

The deodorant’s base is plant-based (e.g. coconut oil, shea butter, sunflower wax) and contains no palm oil except for minor derivatives that are RSPO-certified sustainable. Wild has committed to auditing its suppliers and ensuring a transparent supply chain with high ethical and environmental standards. This includes goals to source the majority of materials regionally (over 90% from the EU, to cut transport footprint) and to continually improve sourcing sustainability.

Wild’s deodorant formulas are composed almost entirely of plant-derived materials (cassava/tapioca starch, coconut oil, sunflower/shea/cocoa butters, etc.). These are renewable crops, though ingredients like coconut, cocoa, or any palm oil carry some deforestation risk. As mentioned, any minor palm derivatives are derivatives that are RSPO-certified sustainable.

Energy Use and Footprint

The company conducted a full carbon audit for 2023, finding a total footprint of ~14,600 tCO₂e. They use LCA tools (via the Greenly platform) to assess each product’s emissions and have already improved designs (e.g. refining the deodorant case to cut its manufacturing emissions by ~9%). To mitigate climate impact, Wild not only met its target to become carbon-neutral/negative by 2022 but has since gone further – in 2024 they offset over 20,200 tCO₂, exceeding their own emissions. This is largely achieved through tree-planting with partner On A Mission, with over 310,000 trees planted in 2024 alone. Additionally, Wild reduces emissions proactively by using carbon-neutral shipping, bundling refills (minimum three per subscription shipment to cut transport per unit), and establishing local fulfillment centers in the US and Australia to shorten supply chains.

Waste Management

Waste reduction is at the core of Wild’s model, resulting in minimal waste generation and robust end-of-life solutions. By design, the refill system eliminates single-use packaging waste. Deodorant and other refills are home-compostable and plastic-free, so customers can compost used refills rather than send waste to landfill. The long-lasting cases drastically reduce the volume of discarded containers; accordingly, Wild reports hundreds of tonnes of plastic avoided through its reuse approach. For any waste that is generated, Wild has programs to handle it responsibly: for example, their partnership with First Mile (and previously TerraCycle) allows consumers to send back worn-out aluminum cases for proper recycling, ensuring even these do not end up as landfill waste. Wild also continuously tweaks its packaging to minimize waste.

Transparency on manufacturing waste (factory scraps, wastewater, etc.) is limited in public documentation, but the brand’s B Corp certification process suggests that operational waste is under evaluation as well.

Business Model

Wild’s business model inherently encourages mindful, long-term consumption rather than trend-driven purchasing. Its refillable product system means customers buy one durable case “for life” and simply refill it. Wild’s product lineup is evergreen and need-based (deodorant, soaps, washes) with an emphasis on functionality and sustainability over fashion or fads. New product introductions (e.g. refillable body wash, shampoo bars) are deliberate expansions in sustainable offerings rather than seasonal gimmicks.

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