Eco Roots
brand rating & evaluation
overall rating:
Conscious
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
learn more about these certifications*
overview
sustainability
non-toxic
social responsibility
8 out of 10
6 out of 10
6 out of 10
about
Eco Roots is a small, woman-owned personal care brand with a focus on sustainable packaging and ingredient sourcing.
highlights
Plastic-free packaging
Dry-bar alternatives to liquid shampoos and conditioners
Small, woman-owned business
sustainability
score:
8 out of 10
details:
Packaging
Eco Roots does all product and shipping packaging 100% plastic free. Packaging is entirely recyclable or compostable, though the specific details for each product package are not readily available
Material Sustainability
Eco Roots uses a limited number of plant based ingredients in almost all their formulation, almost all of which are sourced from low-impact crops. There are some exceptions like cocoa butter, which can be sustainably and ethically sourced when properly specified, however, Eco Roots does not yet specify where they source their cocoa butter. Also, Eco Roots uses FD&C Colorants (Blue #1, Red #40, Yellow #6, Lemon #5), in at least one product, which are petrochemicals and linked to fossil fuel pollution.
Energy Use and Footprint
There is little available information regarding energy use or carbon footprint mitigation by Eco Roots. The brand is a small business and overall footprint is likely significantly lower than industry standards. Dry-bar shampoos and conditioners reduce energy consumption in manufacturing and shipping emissions significantly.
Waste Management
There is no available information regarding waste management or mitigation strategies in production. Eco Roots is a small business and likely contributes significantly less waste than industry standards. The brand produces dry-bar alternatives to traditional liquid haircare products, which helps to reduce manufacturing waste.
Business Model
The brand offers a mostly evergreen collection with limited seasonal or trend-driven items.
non-toxic
score:
6 out of 10
details:
Eco Roots’ formulations are mostly non-toxic but some specific products include notable exceptions. This includes FD&C Colorants (synthetic dyes). These carry minor risks for sensitive individuals. Red #40 and Yellow #6 have controversial links to hyperactivity in children when ingested, but this is unproven in topical use.
social responsibility
score:
6 out of 10
details:
Eco Roots is a small woman-owned business that produces products in small batches. There is little to no risk of fair labor violations in production. Some ingredients, like cocoa butter or mica, carry a labor risk and sourcing is not specific as fair trade. The brand contributes a portion of sales to Ocean Conservancy. Eco Roots is vegan and cruelty-free, though not yet certified by third parties.
