Tida Love
brand rating & evaluation
overall rating:
Top Choice
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
learn more about these certifications*
overview
sustainability
non-toxic
social responsibility
7.8 out of 10
10 out of 10
5.5 out of 10
about
Tida Love creates innovative waterless personal care products with compostable packaging and refillable tins.
highlights
Compostable paper refills
Plastic-free, waterless formulas
Vegan and cruelty-free
Palm oil-free ingredients
sustainability
score:
7.8 out of 10
details:
Packaging
All product refills are packed in a special paper material with a plant-based compostable film, which is FSC-certified and breaks down in municipal composting conditions (though it still breaks down in home compost conditions over a longer period). Packaging is USDA-certified as compostable/biobased.
In addition, Tida Love avoids single-use containers by encouraging consumers to “BYO” (bring your own) containers. If customers prefer, the brand offers durable tin containers made from 25–100% recycled metal that are infinitely recyclable. Notably, Tida Love discontinued automatically including a free tin with subscriptions in order to reduce waste, instead urging customers to reuse jars they already have.
The packaging has minimal adhesives or coatings (any necessary barrier is achieved with the plant-based film which remains biodegradable).
Ingredient Sustainability
Tida Love’s formulations use a mix of natural and synthetic ingredients, with a strong emphasis on plant-derived materials but a few notable synthetic additives. Most core ingredients are renewable and biodegradable.
Importantly, the brand is 100% palm oil–free. Tida Love does include some synthetic or petroleum-derived compounds. For instance, the Solid Serum’s full ingredient list contains synthetic stabilizers like hydroxyethyl acrylate copolymer and sodium polyacrylate (used as thickeners/gelling agents) and disodium EDTA (a chelator/preservative aid). These ingredients are effective for a waterless format but are not biodegradable in the short term.
Energy Use and Footprint
By formulating products as waterless solids, the brand significantly reduces shipping weight and volume, which in turn cuts down on transportation emissions. Tida Love claims carbon neutrality (likely indicating the company offsets its carbon emissions or uses carbon-neutral shipping programs), though specific details aren’t given.
There’s no public report on their factory energy sources or carbon accounting.
Waste Management
Product packaging waste is minimized by eliminating disposable plastic bottles altogether. The brand also addresses product waste. Because the items are pre-portioned (one tablet per use, one bean per wash, etc.), consumers are less likely to waste product. Manufacturing waste mitigation strategies are not explicitly detailed.
Business Model
Tida Love’s business model and practices encourage mindful consumption rather than excessive consumption.The brand has a limited, curated product line.
non-toxic
score:
10 out of 10
details:
The brand highlights that its ingredients are mostly EWG green-rated (low hazard). Across the skincare products, no PEGs, no petroleum jelly/mineral oil, no synthetic fragrance compounds like phthalates or polycyclic musks are used. Fragrance is from natural essential oils (e.g. rosemary, bergamot, lavender) in modest amounts. The toothpaste tablets and mouthwash contain no SLS, no artificial dyes, no triclosan, no saccharin, no propylene glycol, etc.
social responsibility
score:
5.5 out of 10
details:
Information on Tida Love’s labor practices and fair labor sourcing is limited in the public domain. The brand does not provide details on where its products are manufactured or how it ensures fair working conditions in its supply chain.
Tida Love is a 100% vegan and cruelty-free brand. However, it is worth noting that Tida Love does not yet list any third-party cruelty-free certification.
The most prominent initiative is their partnership with OceanSaves: for every product sold, Tida Love funds the removal of ocean-bound plastic trash. Charitable giving or broader philanthropy beyond the OceanSaves plastic cleanup hasn’t been explicitly mentioned.
