Elate
brand rating & evaluation
overall rating:
Top Choice
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
learn more about these certifications*
overview
sustainability
non-toxic
social responsibility
8.5 out of 10
10 out of 10
8.5 out of 10
about
Elate is a sustainably minded beauty and cosmetics brand that focuses on sustainably sourced ingredients and packaging paired with effective, non-toxic formulations.
highlights
Sustainable packaging
One-tree-planted
Non-toxic formulations
Vegan and Cruelty Free
sustainability
score:
8.5 out of 10
details:
Packaging
75% of Elatepackaging is reusable, recyclable, or plantable, with promises to eventually reach 100%. Almost all packaging is glass, aluminum, compostable bamboo, or compostable paper. They’ve listed packaging details and disposal instructions for all products on their website. They also offer many refill options. For example, their Creme Concealer is pressed in a recyclable aluminum pan and comes packaged in compostable paper so that it fits into any magnetic palette. Plastic is really only ever included in the form of pumps or other small additions to packaging, which is also mitigated through the refill options that come without those components.
Material Sustainability
Elate’s ingredient lists are clear and transparent and include almost exclusively ingredients sourced from low-impact crops, par some exceptions like Vanilla Planifolia, which is now considered and endangered plant species and should be omitted from beauty products unless sourced from RSPO certified practices. Ingredients like stearic acid (palm-based) are sourced from RSPO certified suppliers who undergo regular audits.
Energy Use and Footprint
There is little information regarding production emissions and reductions. Elate is a Certified B Corporation, meaning they have likely taken action to measure and reduce their overall emissions. They claim carbon-neutral for a number of products.
Waste Management
There is little available information regarding waste mitigation strategies in production.
Business Model
Elate’s offers mostly evergreen products with occasional seasonal or trend-driven items. They focus on quality over quantity, and market their products in a way that encourages mindful purchasing rather than impulse buys.
non-toxic
score:
10 out of 10
details:
Elate’s formulations are free from almost all common carciongens and toxic ingredients found in the beauty industry. Most products are entirely non-toxic with the highest risk ingredients only carrying potentially minor risks to those with especially sensitive skin.
social responsibility
score:
8.5 out of 10
details:
Elate is a certified B Corporation and ensures fair labor practices wherever possible. They source from fair-trade suppliers for ingredients and prioritize this even over organic when necessary to ensure fair treatment of farmers and workers. They are a one tree planted company and plant one tree for every order. They give back 2% of profits to social and environmental initiatives. They are certified vegan and cruelty free by Leaping Bunny and PETA.
