Wild Three Co.
brand rating & evaluation
overall rating:
Conscious
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The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
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overview
sustainability
non-toxic
social responsibility
6 out of 10
7 out of 10
7 out of 10
about
Wild Three Co. is a small-batch wellness brand offering organic CBD-based remedies (tinctures, topicals, pet oils) alongside limited-run hand-dyed apparel
highlights
Herbal CBD remedies
Women-owned, small business
Sustainable packaging
1% for the planet member
sustainability
score:
6 out of 10
details:
Packaging
All primary containers are PCR glass (a forever recyclable). The brand introduced compostable shipping boxes made of hemp paper and post-consumer waste fiber, printed by a sustainable printer (Hemp Press).
Ingredient Sustainability
The company claims to use “fair trade organic hemp and botanicals,” indicating the hemp for CBD and all herbs are grown organically and that farmers are paid fairly. Ingredient lists show almost every herb, oil, and extract marked as organic or “organically grown.” For example, their topical salve’s ingredients (olive oil, jojoba oil, arnica, comfrey, etc.) are all organic, and even the hemp extract is noted as organically grown.
The founders also state they “work with farms that practice regenerative agriculture” – prioritizing farming methods that restore soil health and biodiversity. If true, this regenerative sourcing means the hemp and herb cultivation may actually improve ecosystems (though no specific farm or certification is cited).
Additionally, the brand avoids any questionable filler ingredients; carrier oils like MCT coconut oil and black cumin seed oil are organic, and even the alcohol used for herbal tincture extracts is organic grape alcohol.
The brand’s apparel offerings (graphic t-shirts, hand-dyed sweatshirts, and caps) are a smaller part of the business and have less clear sustainability credentials. Wild Three Co.’s website does not specify the fiber content or sourcing of their clothing.
Energy Use and Footprint
The brand provides little to no information about its energy consumption or carbon footprint. As a small business crafting products by hand, Wild Three Co. likely has a smaller energy footprint than large manufacturers, but this is not quantified. There are no mentions of using renewable energy in their production or office, nor any carbon neutrality pledges or offsets for shipping. Since they ship products to customers (within the U.S. only at this time), shipping emissions do contribute to their footprint, but again the company hasn’t made claims about mitigating this (such as using carbon-neutral shipping programs).
One indirect positive is their focus on local sourcing and local sales: they source hemp and herbs from presumably regional farms (possibly in California or nearby states) and they sell through a few local outlets in CA and OR, which can reduce transportation emissions compared to global supply chains. Additionally, regenerative farming practices, if truly used, can sequester carbon in soil – meaning their raw material sourcing could have a lower net carbon impact than conventional farming.
Waste Management
Wild Three Co. excels at front-end waste reduction (minimal packaging waste and controlled production). Actual waste management practices (manufacturing waste, encouraging customers to recycle) are not deeply detailed.
Business Model
Wild Three Co.’s business model appears rooted in conscious, small-scale production rather than rapid growth or high turnover. As a direct-to-consumer brand (primarily selling through their own website and a few local stockists), they avoid layers of middlemen and can maintain personal oversight of sourcing and manufacturing.
non-toxic
score:
7 out of 10
details:
Wild Three Co.’s products are largely free from the typical concerning chemicals found in many mainstream consumer goods. Both the ingestible and topical formulations use all-natural ingredients (chiefly plant oils, herb extracts, and cannabinoids), which inherently avoids a host of synthetic toxins (no parabens, phthalates, artificial dyes, etc.).
The brand explicitly notes that its hemp is grown without pesticides, and crucially, they verify this by third-party lab testing each batch for pesticide residues and heavy metals. This testing is important because hemp is a bioaccumulator that can draw toxins from soil; Wild Three’s testing regime provides assurance that any such contaminants are below safety thresholds.
In terms of skincare safety, the topical salve and beard oils consist of well-known botanical ingredients that are generally safe and even therapeutic (e.g. arnica, comfrey, St. John’s wort, eucalyptus essential oil). All are natural, but natural does not automatically mean non-irritating. For instance, the salve includes essential oils of clove, rosemary, and cajeput (white tea tree), plus menthol crystals.
social responsibility
score:
7 out of 10
details:
There’s no evidence of any exploitative labor in their operations; on the contrary, much of the making (herb blending, dyeing, packing orders) appears to be done by the founders and perhaps local helpers. This hands-on model avoids the typical concerns of unfair labor in overseas factories that plague larger brands. Looking at the supply chain, Wild Three Co. explicitly mentions “giving back to farmers by paying them well” for growing their organic hemp and botanicals. While not formalized as Fair Trade certification, this indicates a commitment to fair compensation and could imply direct trade relationships with growers.
In terms of community and inclusivity, Wild Three Co. walks the talk in several ways. They are members of 1% for the Planet, which is both an environmental and community commitment – donating 1% of revenue to vetted environmental nonprofits ensures they are sharing their success with the broader community and planet. Additionally, their support of The Loveland Foundation (focused on mental health support for communities of color, especially Black women) is a direct social impact contribution.
On the labor side for apparel, there’s a bit of uncertainty. If the apparel blanks are from major manufacturers, those companies might not have the best labor transparency (for instance, many blank t-shirts are made in countries like Honduras, Bangladesh, etc., where labor practices vary). Wild Three hasn’t mentioned choosing fair labor certified apparel blanks, so we have to assume the worst-case that they used conventional suppliers. However, since they only made a very limited number of pieces, it’s not a continuous production line exploiting workers at scale, but it’s an area for improvement to align with their ethics.
