Gen See
Gen See
brand rating & evaluation
overall rating:
Average
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
learn more about these certifications*
overview
sustainability
non-toxic
social responsibility
5.5 out of 10
7 out of 10
5 out of 10
about
Gen See is a clean beauty cosmetics brand.
highlights
PCR recycled plastic
Non-toxic
sustainability
score:
5.5 out of 10
details:
Packaging
Gen See’s packaging incorporates and average of 60% PCR for primary packages. Their cartons are made from 100% recycled, FSC-certified material and are recyclable and biodegradable.
Material Sustainability
Gen See’s synthetic ingredients are mostly minimally harmful to the environment. They use environmentally non-toxic alternatives to many common and more harmful industry standards. As a cosmetics brand, their use of natural, plant derived ingredients is lower, but when they are included they mostly originate from low-impact crops.
Energy Use and Footprint
There is little to no publicly available data regarding energy use or carbon footprint.
Waste Management
There is little to no publicly available information regarding waste management or mitigation. There is no data about production or manufacturing.
Business Model
The brand’s business model mostly prioritizes slow, intentional consumption. They avoid trend-driven, seasonal, or limited-edition products.
non-toxic
score:
7 out of 10
details:
Gen See formulations are free from aluminum powder and salts, animal derived ingredients, BHA, BHT, carbon black, cyclic silicones (D4, D5, D6), EDTA, ethanolamines (DEA, TEA, MEA, ETA), formaldehyde, fragrance, gluten, heavy metals, hydroquinone, nanoparticles, parabens, PEGS, phthalates, and sulfates.
There are some ingredients, including colophonium and synthetic polymers and dyes, that may be of concern for individuals with sensitive skin.
social responsibility
score:
5 out of 10
details:
There is limited to no information regarding fair labor practices. The brand is PETA certified cruelty-free and vegan.
