Kaylaan
brand rating & evaluation
overall rating:
Conscious
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
learn more about these certifications*
overview
sustainability
non-toxic
social responsibility
7.5 out of 10
7 out of 10
8 out of 10
about
Kaylaan is a sustainability-focused oral care brand that makes toothpaste tablets as a plastic-free alternative to traditional toothpaste tubes.
highlights
Plastic-free, backyard compostable packaging
Sustainable alternative to traditional toothpaste
Highly sustainable ingredient sourcing
Non-toxic formulations
Refill business model
sustainability
score:
7.5 out of 10
details:
Packaging
Kaylaan’s toothpaste tablet tins are made from aluminum (a forever recyclable) and their refill pouches are 100% backyard compostable. Their floss comes in a glass container and is recyclable/ reusable.
Material Sustainability
Kaylaan doesn’t provide a complete list of all ingredients sourced for their products. The key ingredients they list are all sustainable and low impact. Their floss is made from candelilla wax and cornstarch, making it an exceedingly sustainable alternative to traditional petroleum-based flosses.
Energy Use and Footprint
There is little to no publicly available data regarding energy use or carbon footprint. Kaylaan claims to ve a carbon-neutral company but does not provide much detail about how this is accomplished or any third-party verification.
Waste Management
There is little to no publicly available data regarding waste management or mitigation strategies in production.
Business Model
The brand’s business model is incredibly slow, as they offer just a handful of products in total. These products are evergreen with minimal (essentially zero) churn and no seasonal, trend-driven, or limited edition products.
non-toxic
score:
7 out of 10
details:
Kaylaan does not provide a complete list of all ingredients sourced for their products. The key ingredients they do list are 100% non-toxic.
social responsibility
score:
8 out of 10
details:
Kaylaan produces its products at a manufacturing facility in New York. They are a certified B-Corporation and are Leaping Bunny Certified cruelty-free.
