Superfly Soap
brand rating & evaluation
overall rating:
Top Choice
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
learn more about these certifications*
overview
sustainability
non-toxic
social responsibility
9.5 out of 10
8 out of 10
8 out of 10
about
Superfly Soap is a small skincare, haircare, personal care business that focuses on making simple, sustainable formulations that help to reduce waste and plastic pollution.
highlights
Plastic-free
Small Business
Non-toxic
Made with 100% renewable energy
sustainability
score:
9.5 out of 10
details:
Packaging
All soaps are available (1) unwrapped or (2) wrapped in home compostable cellophane. Shampoos and conditioners are wrapped in deli-paper and printed with vegetable ink, all of which is 100% recyclable. Lip balms are packaged in aluminum (a forever recyclable), but require the EPE liner to be removed before recycling. All external packaging is made from paper, paper tape, and card and is 100% compostable or recyclable. Superfly Soap is abundantly clear about packaging sustainability and details can be found alongside each individual product.
Material Sustainability
Superfly Soap’s formulations use limited and simple ingredients that are mostly plant based and sourced from low impact crops. For ingredients that carry a potential environmental risk, such as cacoa butter, the brand claims to source only from UK suppliers that source sustainably. Superfly Soap uses a mix of essential oils and synthetic fragrance oils in body products, noting that because of the large strain on resources essential oil production often entails, synthetic alternatives are often a more eco-friendly option.
Energy Use and Footprint
Superfly Soap uses 100% renewable energy in their production.
Waste Management
There is some information regarding waste management, including reducing overall energy consumption and waste by optimizing larger batch sizes. Superfly Soap is a small business and these claims are not yet verified by third parties.
Business Model
The brand offers an evergreen collection with no seasonal or trend-driven items.
non-toxic
score:
8 out of 10
details:
Superfly Soap mentions using fragrance oils and colors in their body soaps. Some synthetic fragrance oils and colorants can cause skin irritation or allergies in sensitive individuals. Other than that, however, the brands forumations are 100% non-toxic, and they avoid any potentially toxic ingredients that are common in personal care products. Most notably, this includes sulfates.
social responsibility
score:
8 out of 10
details:
Superfly Soap makes a concerted effort to source ingredients that carry a high-risk for fair labor violations are sourced ethically from fair trade suppliers. This includes ingredients like mica or macadamia nut-oil. Superfly Soap is a small business owned by one woman who makes the products herself. There is no risk for fair labor violations in production. The brand is vegan and cruelty-free, though not yet certified by third parties. There is little available information regarding community engagement.
