Axiology
Brand Rating & Evaluation
Overall Rating:
Top Choice

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. These are a few factors influencing this brand's score:
sustainability practices
Axiology puts a strong emphasis on sustainability and ethics in their ingredient sourcing. The brand uses natural and organic ingredients like candelilla wax, avocado oil, and coconut oil, which are sustainably harvested. They avoid palm oil, which is a significant contributor to deforestation and habitat destruction, electing instead for ingredients that have a lower environmental impact.
Axiology is a leader in waste reduction within the beauty industry. The brand offers zero-waste lip products packaged in recyclable or compostable materials, such as paper tubes.
There is little information available on Axiology’s efforts to measure, report, or reduce their energy use or carbon footprint. The brand could benefit from implementing and reporting on these practices and adopting measures to manage.
ingredients & materials
Axiology is committed to using natural, non-toxic ingredients in its lip products. The brand’s formulations are free from harmful chemicals such as parabens, phthalates, and synthetic fragrances. Their products are vegan and cruelty-free, which adds to their commitment to safe, ethical beauty.
Axiology is highly transparent about the ingredients used in its products and provides clear, detailed ingredient lists for consumers.
social responsibility
Axiology emphasizes ethical sourcing, but while their Leaping Bunny and PETA certifications indicate a commitment to cruelty-free practices, there is limited information on their labor practices throughout the supply chain. More transparency and alignment with certifications like Fair Trade would improve their score in this area.
Axiology could improve its transparency by providing more detailed information about labor conditions, community involvement, and environmental impact. Detailed reporting and third-party audits would enhance their credibility in this area. The company does claim to support animal welfare initiatives.
certifications
Cruelty Free (PETA)
Vegan (PETA)
Leaping Bunny
some certifications are product specific*
learn more about these certifications