Vegamour
brand rating & evaluation
overall rating:
Average
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
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overview
sustainability
non-toxic
social responsibility
5 out of 10
7 out of 10
6 out of 10
about
Vegamour is a personal care company that offers vegan, cruelty-free hair wellness products.
highlights
Clean ingredient list
Vegan and cruelty-free haircare
Plant-based actives
sustainability
score:
5 out of 10
details:
Packaging
Vegamour’s product packaging makes use of recyclable materials, with many items packaged in glass containers with recyclable cardboard boxes. However, plastic is still used for some components, and certain product lines (like shampoos and conditioners) likely utilize plastic bottles for practicality. The company claims that all packaging is recyclable, but it does not disclose details such as the percentage of recycled content or any use of more sustainable materials (e.g. bioplastics or compostable packaging). There is also no public information on packaging reduction initiatives or refill programs. Vegamour has not set any transparent targets for reducing packaging volume or improving packaging circularity.
Ingredient Sustainability
Across its product range, Vegamour emphasizes plant-based ingredients and avoids animal-derived substances entirely (all products are vegan). Some other formulation components are synthetic and potentially derived from petrochemicals or palm oil. Their shampoo’s ingredient list contains mild surfactants and a conditioning polymer (Polyquaternium-7, which is likely of petrochemical origin with limited biodegradability).
Overall, the brand’s ingredients are predominantly plant-derived and chosen with safety in mind, but without more detailed disclosure or third-party certification of sustainable sourcing, it’s difficult to verify how low-impact or responsibly sourced these ingredients truly are.
Energy Use and Footprint
Vegamour provides no quantifiable data on its environmental footprint in terms of manufacturing emissions, energy use, or carbon output. The company has not released any carbon footprint assessments or targets for reducing greenhouse gas emissions. In fact, no information is publicly available on Vegamour’s greenhouse gas emissions or any reduction initiatives in this area.
Waste Management
There is limited information available about Vegamour’s efforts to reduce waste through the product life cycle. The primary waste-related initiative the brand points to is the use of recyclable packaging materials.
Business Model
Vegamour’s business model centers on a direct-to-consumer approach with a focus on hair wellness rather than fast-paced beauty trends. The company has a relatively streamlined product range.
non-toxic
score:
7 out of 10
details:
According to the brand, Vegamour’s hair products contain “no GMOs, parabens, phthalates, sulfates, silicones, mineral oils, gluten or synthetic fragrance”. Reviewing the ingredient lists confirms that the vast majority of ingredients rank as low hazard. For instance, the GRO Shampoo’s ingredients are primarily plant-based or mild, and while it does include a “Fragrance/Parfum,” the scent is naturally derived (the ingredient list discloses components like limonene, linalool, citral, etc., which are natural fragrance compounds).
The full ingredients for each product are disclosed online, reflecting a commendable level of transparency. Aside from the presence of naturally occurring fragrance allergens, there are no obvious red-flag ingredients in the line.
social responsibility
score:
6 out of 10
details:
The website references ethical sourcing in broad terms, but provides no specifics on labor conditions, factory locations, or audit results. Vegamour’s leadership appears genuinely committed to fair labor and community development in its supply chain, and there are positive indications of fair wage programs at least for certain key ingredients, but the lack of published data means much of this trust relies on the company’s word.
Vegamour has shown a notable degree of community engagement, leveraging its success to support social causes and the communities connected to its business. One prominent example is the brand’s partnership with the nonprofit HairToStay, which helps cancer patients afford scalp-cooling treatments to prevent hair loss during chemotherapy.
The brand is 100% cruelty-free and vegan.
