Dr Brite
Brand Rating & Evaluation
Overall Rating:
Top Choice
Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. These are a few factors influencing this brand's score:
sustainability practices
Dr. Brite focuses on creating sustainable products using recyclable packaging and avoiding harmful materials like BPA. Their products are shipped using cornstarch-based packing materials, and their operations aim to become zero-waste. They also utilize gray water in their facilities to minimize water consumption.
However, they still have room for improvement, particularly in further expanding their zero-waste initiatives.
ingredients & materials
Dr. Brite’s products are formulated with natural, organic ingredients, and they avoid harsh chemicals like sulfates, parabens, and phthalates. They are EWG-verified, meaning their ingredients are among the safest available. The brand also offers fluoride-free alternatives for oral care and uses non-toxic, biodegradable formulations. This focus on clean, non-toxic ingredients makes them a leader in this category.
social responsibility
Dr. Brite is B Corp certified, which ensures that they meet high social and environmental performance standards. They donate 5% of their revenue to nonprofits supporting housing initiatives and breast cancer awareness. They also provide paid volunteer days for employees, emphasizing their commitment to community involvement.
Though their efforts are commendable, further transparency around labor practices and certifications like Fair Trade would strengthen their score in this area.
certifications
Cruelty Free (PETA)
Vegan (PETA)
Certified B Corporation
EWG Certified
some certifications are product specific*
learn more about these certifications
