R & Co


R & Co
brand rating & evaluation
overall rating:
Average

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The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
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overview
sustainability
non-toxic
social responsibility

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about
R+Co is a haircare brand known for its creative products and collaborations with leading hairstylists.
highlights
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sustainability

score:

coming
details:
R+Co has made some strides toward sustainability by introducing post-consumer recycled (PCR) packaging. The brand is transitioning all bottles to 55% PCR material, aiming to reduce virgin plastic consumption and decrease fossil fuel use in manufacturing. Additionally, R+Co's luxury line, R+Co Bleu, features bottles made from 100% PCR material and tubes constructed from bioresin sugarcane plastic, both recycled and recyclable.
With that being said, recycled plastic still contributes to global plastic pollution. Fully recyclable or compostable materials would preferable. Beyond incorporating some PCR material and being a member of 1 Tree Planted, R+Co's sustainability profile remains limited in it's scope.
The company does not provide detailed information on carbon emissions, energy consumption, or comprehensive sustainability reports. The lack of third-party certifications for carbon neutrality also limits the assessment of their environmental impact.
non-toxic

score:

coming
details:
R+Co products are vegan and free from gluten, parabens, sulfates, mineral oil, and petrolatum. The brand's color line, R+Color, is also vegan and cruelty-free.
However, there is limited information on the sourcing of ingredients or potential allergens in their products. Providing more transparency in these areas would enhance consumer confidence in product safety.
social responsibility

score:

coming
details:
R+Co has partnered with One Tree Planted to support global reforestation efforts, pledging to plant a tree for every R+Co Bleu product sold. The brand also engages in initiatives to promote environmental awareness within the salon industry.
However, there is a lack of publicly available information detailing labor practices, supply chain ethics, or community engagement beyond environmental initiatives. The absence of comprehensive social responsibility reports makes it challenging to assess their overall impact in this area.