Saie
brand rating & evaluation
overall rating:
Top Choice

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice). See How We Rate
The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:
certifications:
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overview
sustainability
non-toxic
social responsibility

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about
Saie is a clean beauty brand that focuses on producing high-performance makeup with non-toxic, eco-friendly ingredients and sustainable packaging.
highlights
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sustainability

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details:
Saie is committed to sustainability through multiple initiatives. They are Climate Neutral and Plastic Negative certified, meaning they measure and offset their carbon emissions and remove more plastic from the environment than they produce. They also partner with 1% for the Planet, donating 1% of their annual revenue to environmental causes such as The Coral Restoration Foundation and The Rozalia Project. Their packaging, while not entirely plastic-free, is designed to be sustainable, using recyclable materials where possible. The brand could improve further by transitioning to fully plastic-free packaging.
non-toxic

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details:
Saie is dedicated to clean beauty and formulates its products with eco-conscious ingredients that are safe for the skin. They have a list of over 2,000 ingredients they refuse to use, such as parabens and phthalates. Their products are OEKO-TEX certified, which ensures they meet high standards of chemical safety. The brand’s non-toxic formulations are bolstered by their use of skin-benefiting ingredients like hyaluronic acid and jojoba oil.
social responsibility

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Saie demonstrates a strong commitment to social responsibility. They are Leaping Bunny certified, guaranteeing that their products are cruelty-free. The brand is also B Corp certified, ensuring they meet high standards for social and environmental impact.
Additionally, Saie is woman-founded and is involved in various give-back initiatives, including supporting employee carbon offsets through their participation in the Carbon Neutral Club. While their social initiatives are commendable, more transparency around labor practices in their supply chain would be beneficial.